MailChimp is one of the more popular marketing automation platforms and email marketing services with a dedicated following of over 14 million users. Founded in 2001 by Ben Chestnut and Mark Armstrong, Mailchimp began as a paid service, transforming into a free platform with optional premium options in 2009. Within a year of it going free, its user base exploded from about 85,000 to 450,000. At one point, the email marketing service was gaining 14,000 customers every day, with Mailchimp being heralded as number seven on the Forbes Cloud 100 list. It has become synonymous with effective email marketing, and has been the go-to automation tool for years. A recent collaboration with Square has also allowed MailChimp to allow landing pages for products.
With the power of MailChimp, you can create single emails, or use it to launch email campaigns. It’s highly scalable, allowing its users to build an action path to deliver the campaign to specific demographics and groups of people, based on gathered data and behavior. Here are the features and prices of MailChimp, and how it compares to its competitors.
MailChimp Review: Features and Pricing
MailChimp owes its popularity due to its approachable interface, with straightforward and intuitive navigation. Automated tasks using predesigned marketing campaigns streamline your campaigns. Customizable sign-up forms also allow you to integrate your brand insignia, incorporating the forms onto your website and social media pages. With MailChimp, you can import existing lists and gather sign-ups from mobile devices. Segment subscribers and send them targeted emails based on criteria suggested by Mailchimp, or criteria determined by you. If you do not want to be careful, you also have the option to send out email blasts to your full list of subscribers. It’s genuinely a customizable experience that is augmented by automated campaigns and workflows. RSS to email features enables MailChimp users to send messages based on a set of triggers.
Email Designer and Premade Campaign Template. MailChimp has a wide selection of pre-designed templates, allowing users to hit the ground running with their email campaigns. Many of these premade templates are designed for freelancers, business owners, and the corporate environment in mind, offering a template regardless of industry niche or use. With the help of the email designer feature, you can build upon these premade templates. Drag-and-drop photos and content so they will be placed exactly where you want them to be. We can then resize the photos with Mailchimp’s built-in tools. Once done, you can run a test campaign to your own mobile devices you can see just how your subscriber list will interact and view your email campaigns.
MailChimp Recommends You Products for Your Subscribers. MailChimp continuously analyzes your subscriber data and movement, suggesting product recommendations to increase sales through personalized landing pages. After you have gathered subscribers, MailChimp with gather data based on the purchasing patterns, pinpointing possible future purchases. MailChimp will then recommend these specific products to specific subscribers.
Merge Tags and Advanced Segmentation. Whenever you collect personal data from your subscribers, each piece of information will be given a unique label. This label is called a merge tag by MailChimp. With a merge tag, the MailChimp user can send out hundreds of emails but personalize each one. Advanced segmentation also allows owners to communicate with the subscribers in a more personalized way, making sure that not every email is a carbon copy of each other.
MailChimp: Free. This is the bare-bones Mailchimp experience with all of the features mentioned. You’ll be able to cater to 2000 subscribers and sent up to 12,000 emails per month. You have 30 days of one-on-one tutoring in the form of emails with administrators for the first 30 days.
MailChimp Grow: $10 a month. Instead of 2000 subscribers, you can cater to an unlimited number of subscribers and send an unlimited number of emails per month. Unlimited email and chat support is also part of MailChimp Grow.
MailChimp Pro: $199 a year. You’ll have the tools and features of MailChimp Grow, plus advanced segmentation, comparative reports, and multivariate testing.
MailChimp Review: Pros and Cons
Some of the pros that are associated with Mailchimp is the reason why it is so popular — it has a reputation for delivering results, it’s ease of use, and straightforward workflow. However, there are some cons that you should be aware of.
Mailchimp’s brand is beyond cosmetic — MailChimp has a unique language and feature set that might cause a bit of a learning curve, at least at first. Interestingly enough, if MailChimp is your first email marketing campaign platform that you ever invest in, then you do not have anything to compare it to, and you’ll feel right at home. But if you’re coming from another platform, you might find that there may be a learning curve.
Another aspect of the Mailchimp experience that you may need to be aware of is its varied menus. Digging up a specific piece of information can be frustrating since it tends to be buried in a slew of menus and workflows. Additionally, these features are continuously being updated — which is usually a good thing since they’re adding additional benefits to the Mailchimp experience, improving workflow and security. However, if you’re a non-frequent user of Mailchimp, that you may feel like you’re being left behind since things are continuously changing. However, if MailChimp is your sole email campaign platform, then you will be able to follow these updates closely, and you will find that it doesn’t interrupt with your everyday workflow.
MailChimp vs. SendGrid
MailChimp is continuously compared to other platforms, especially with SendGrid. SendGrid focuses on cloud-based emails, with it being built for developers and companies wanting to send emails faster and more efficiently. However, it pales in comparison when compared to MailChimp. MailChimp is continuously up-to-date, has automated many of the aspects of your email campaigns, and is highly customizable. MailChimp is an immersive toolset, a coveted toolset that comes with age and experience in the email marketing niche – a niche that MailChimp has single-handedly influenced in the past 17 years.